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Services: Search Engine Marketing ServicesBelow is a summary of Anvil's search engine optimization (SEO) services. Keyword ResearchAnvil’s proprietary keyword research process has been developed to deliver a comprehensive list of terms that may be critical to a website’s search engine visibility. Keywords are the backbone of many of the recommendations we provide – both for SEO and PPC – so strategically identifying keywords that can provide a high ROI is critical. Competitive AnalysisOne of the keys to gaining in the search engines is understanding the competition. Anvil exhaustively researches top competitors, examining online strategies and tactics and applying those learnings to recommendations for our client’s own online strategies. Search Engine OptimizationBy delving deep into a company’s current online strategies and understanding short and long term goals, Anvil is able to provide actionable Search Engine Optimization recommendations. Anvil provides recommendations in several stages, tailored to the audience to which they apply such as Copywriters and Site Developers. With our extensive knowledge of the latest industry tactics and strategies, and understanding that each website has different needs, Anvil clients are assured to come away with an effective and comprehensive SEO plan. SEO CopywritingA Web site's visibility in search results relies primarily on relevant, keyword-rich HTML copy. For companies not able or willing to optimize current site copy or develop new copy, Anvil can help. Anvil's SEO copywriting expertise and associated results and be seen in client case studies like Robin Ryan. SEO Reporting & AnalysisSearch engine optimization is dynamic and visibility for relevant search phrases is a moving target. As such, it is necessary to continually monitor all organic search engine marketing efforts. Anvil will make ongoing suggestions for improving site copy or source code to maintain or improve visibility for target search phases. Anvil uses multiple data sources to report on performance, the most critical of which is a site’s Web Analytics. Understanding and making adjustments based on this real-world data can mean the difference between a website that thrives or fails. |
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